The Dessy Group Debuts 57 Grand Bridesmaid Collection

An exclusive collection of styles inspired by New York City.

New York, NY, February 1, 2013 Today, The Dessy Group reintroduced the brand, 57 Grand, with an exclusive collection of styles inspired by New York City. Vivian Dessy Diamond has taken over as lead designer, while 57 Grand founder, Saukok Chu Tiampo, will continue on as an advisor for the brand.

Saukok came up with the idea for 57 Grand while dressing her 8 bridesmaids for her destination wedding in Anguilla, British West Indies. Since then, 57 Grand has been featured in many popular wedding magazines and blogs, including Martha Stewart Weddings, Brides, The Knot, Style Me Pretty, Glamour, and more. The new collection of short dresses is perfect for bridesmaids who want to look great at the wedding but also use the dresses again for other formal occasions.

The Dessy Group is the preeminent bridesmaid manufacturing company with a cadre of brands under its umbrella, including iconic brands such as After Six, Alfred Sung, and Lela Rose. Under the leadership of CEO, Alan Dessy, the company is a juggernaut of innovation in the bridal apparel and wedding planning space.

This spring 2013 collection will be available exclusively through the Bella Bridesmaid chain of bridesmaid boutiques and select other bridal retailers in the U.S., Canada, and the United Kingdom.